Wittos - Mobile Internet Analytics & Predictive Content Over WiFi
The increasing availability and uptake of smart mobile devices offering broadband connectivity has raised demand for a smarter in-store experience, specifically a means for bricks and mortar retailers to connect to and engage with their customers. Whilst analytics of traditional Internet user behaviour has matured, and a myriad of solutions offering insight and engagement have evolved, no comparable solutions exist to offer retailers insight into a customer's online behaviour whilst within their premises. Wittos has developed a breakthrough new solution that offers real-time actionable intelligence and awareness of the customer's in-store intentions. This technology forms the core of the Wittos platform which builds upon a traditional Wireless hotspot offering Internet connectivity. Wittos combines data gathered from the user's online activity, their physical location and path through a venue and uses this to match their actions to a behavioural profile (companion or shopper). This profile can then be matched with products of interest (their online focus) and acted upon to serve the most relevant content to user or improving their instore experience by providing real-time intelligence to staff on the floor. This reactive intelligence offers the retailer a means to increase the customer’s dwell time and increase the chance that an in-store customer transacts. This technology will offer traditional retailers a competitive advantage as relevant alternatives to their purely electronic competitors, a greatly improved in-store customer experience and the ability to match demand and supply in real-time.
3/6 complete
Imported from UKRI Gateway to Research | Grant 03E282E3-DFF0-4794-ADE0-00B1A7BA0ED8.
Open sourceOverview
Grant agreement 03E282E3-DFF0-4794-ADE0-00B1A7BA0ED8
Open sourceThe increasing availability and uptake of smart mobile devices offering broadband connectivity has raised demand for a smarter in-store experience, specifically a means for bricks and mortar retailers to connect to and engage with their customers. Whilst analytics of traditional Internet user behaviour has matured, and a myriad of solutions offering insight and engagement have evolved, no comparable solutions exist to offer retailers insight into a customer's online behaviour whilst within their premises. Wittos has developed a breakthrough new solution that offers real-time actionable intelligence and awareness of the customer's in-store intentions. This technology forms the core of the Wittos platform which builds upon a traditional Wireless hotspot offering Internet connectivity. Wittos combines data gathered from the user's online activity, their physical location and path through a venue and uses this to match their actions to a behavioural profile (companion or shopper). This profile can then be matched with products of interest (their online focus) and acted upon to serve the most relevant content to user or improving their instore experience by providing real-time intelligence to staff on the floor. This reactive intelligence offers the retailer a means to increase the customer’s dwell time and increase the chance that an in-store customer transacts. This technology will offer traditional retailers a competitive advantage as relevant alternatives to their purely electronic competitors, a greatly improved in-store customer experience and the ability to match demand and supply in real-time.