Scripted Production Futures in the Age of AI
As AI evolves at an unprecedented speed, it is important to reflect on whether and how AI tools will support, or conflict with, the values embedded in the sectors in which they will be utilised. For example, the 2023 Writers Guild of America strike brought to the fore fears about how AI will impact the scripted production sector - a creative sector comprising film and scripted TV. The aim of this project is to investigate these questions in-depth, in context of scripted production. Through qualitative and participatory design research with scripted production practitioners (e.g., scriptwriters, post-production specialists, among others), the project will develop understandings of the sector's values and inform how future AI systems, supporting aspects of scripted production workflows, can be designed with sensitivity to these values.
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Imported from OpenAIRE United Kingdom | Grant 2946741.
Open sourceOverview
Grant agreement 2946741
Open sourceAs AI evolves at an unprecedented speed, it is important to reflect on whether and how AI tools will support, or conflict with, the values embedded in the sectors in which they will be utilised. For example, the 2023 Writers Guild of America strike brought to the fore fears about how AI will impact the scripted production sector - a creative sector comprising film and scripted TV. The aim of this project is to investigate these questions in-depth, in context of scripted production. Through qualitative and participatory design research with scripted production practitioners (e.g., scriptwriters, post-production specialists, among others), the project will develop understandings of the sector's values and inform how future AI systems, supporting aspects of scripted production workflows, can be designed with sensitivity to these values.